Frozen Roadshow: Connecting Professional Winter Sports with Chinese Sponsors

From December 12th – 14th, ZP International will bring select professional sports teams, associations, service providers and other affiliated partners to attend the U.S. Commercial Service’s “Frozen Roadshow to Dongbei.” While in China, ZP will also offer customized investor matchmaking and international advisory programs to those organizations seeking out new investors and markets.

China’s government has committed to getting 300 million people into winter sports before the 2022 Winter Olympics, and the government expects winter sports to be a $144.5 billion market by 2025. From 2011-16, the number of ski slopes has more than doubled to 646, and year-on-year ski rentals in 2016 grew 39%. 200 ice rinks are planned to be built in the next five years.

To help meet this demand, the U.S. Commercial Service in Shenyang is pleased to organize the first-ever Frozen Roadshow to Northeast China’s Harbin, Changchun, Jilin cities. This five-day roadshow through China’s home for winter sports will promote U.S. products, equipment, management, and services for ice and snow sports, tourism, and lifestyle products.

Contact us today for more information on how to attend these events, and to learn more about how ZP can help bring your organization to new markets in China!